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 About NYI Watches


The Big Apple. The City That Never Sleeps. The City of Dreams. Whatever name you know it by, if you’ve ever been to New York City, you know how it can have a long-lasting effect on you. It did on us, and after visiting the city back in 2013, we returned home to Amsterdam inspired to chase a new vision, and thus, NYI Watches was born.

 NYI Watch is a watch brand for the everyday guy that cares about longevity, practicality, and style that doesn’t break the bank. It’s a fine line to walk when it comes to making premium watches. We knew our followers aren’t ones to go over the top, but they also like to make a statement with their everyday outfits with tradition-inspired designs that will last a lifetime. That’s why we took inspiration from the timeless city that never sleeps and infused elements directly into our designs.

 When you wear a NYI men’s watch, you’re wearing a timepiece that will always stick by your side no matter the occasion, time of day, or where your next move takes you. We use a reliable movement in each watch that stays ticking for years without any winding or failing when you need it the most. Our materials can hold up to the demands and the beating that the modern man puts on his watch, and as it ages, its character only gets more distinguished.

 If you’re looking for a watch that you can strap on no matter the day or the week; a watch you can wear to work, a wedding, or drinks with friends, and a watch that will always keep you moving, choose NYI Watches.